A buzz word in contracting today is “culture.” In fact, you could say it’s a buzz word in the business world today. Culture is this term that people throw around when talking about extremely successful companies. These companies give off a certain type of feel when you walk around their offices. It has something special […]
4 Ways to Improve the Service You Deliver Your Customers
My customers love me. I provide the best service in town. These are claims that most contractors make. But I have a question for you: Are you really so sure your customers love you? What makes you say that? Do you really ask them? Or do you base that on the fact that you don’t […]
Tips to Using Facebook to Your Advantage!
The two-word phrase that has people all a twitter is “social networking.” People are using the Internet to send quick-hit messages and share pictures with friends, family, employees, customers, etc. The beauty of social networking is that it builds relationships between people who genuinely (or out of curiosity) want to connect with other people – […]
The Cheapest & Best Advertising You’ll Ever Find
Everywhere you go people should know who you are. That may sound a bit odd and bordering on egomania but think about this statement from your business’ point of view. You want people to know your business name and what you do, right? It’s important to have name recognition in your community because it builds […]
If You Don’t Have a Fresh, Professionally Written & Designed Website, You Could Be Quickly Killing Your Business.
Back in the day, most contracting companies were built on word-of-mouth. And that’s still not a bad way to get referrals. Those tend to be the best leads. However, it can take a long time to build a business simply by hoping people mention you to their friends and family. Phone books were invented and […]
The Best Advertising Dollars You Could Ever Spend
I say, “Plop. Plop. Fizz. Fizz. What a relief it is?” You instantly think: Alka-Seltzer. I say, “Just Do It!” You think, “Nike.” I say, “Like a God Neighbor.” You say, “State Farm is there.” I say, “Five Dollar. Five Dollar Foot Long!” You think, “Subway!” I say, “Two all-beef patties, special sauce, lettuce, cheese, […]
3 Ways to Get Important Feedback on Your Customer Service!
Sometimes the best way to learn about customer service is to directly ask the customer. Many companies use a system of feedback to learn about customer experiences. Feedback is an invaluable tool that enables businesses to mold their practices around customer choices and preferences. If you’re not doing so already, you should be calling behind […]
In a Few Easy Steps You Can Become a Blogger, Enhance Your Website, & Help Your Customers!
Want more ways to create touch points with your customers and prospects? Want to create a website that search engines absolutely love, and as a result, keeps you at the very top of searches for plumbing contractors? Of course you do! So, how do you do it? Become a writer! Okay, not a writer exactly… […]
Newsletters Still Can Be a HUGE Marketing Tool for Your Business
What have you heard? It is a very common question when a conversation begins. People want to know what is going on. We’re naturally curious as a species. And we especially enjoy learning about our communities and others within our community. That’s where you can benefit… One of the greatest pieces of relationship marketing you […]
How to Find Quality, Motivated Technicians to Add to Your Team
The greatest challenge contractors face these days seems to be finding quality technicians to put to work. You have all the work you can get, but you can never have enough boots on the ground. If you’re looking for people to add to your team, what are you doing about it? When you’re in a […]
